My wife and I watched The Jersey Boys movie the other night. It was great by the way but I'm guessing the broadway is much better. While I was watching, it came to me that there was a great business lesson to be learned from a 1960's pop band from the other side of the tracks in New Jersey. That is, other than getting into debt with the mob, something that wouldn't be recommended in any business model.
In the early days, the original group comprised of Tommy DeVito, Nick DeVito, and friend Nick Massi. They discovered and added a teenager with a very unique, falsetto voice, Frankie Castelluccio, who soon became Frankie Valli. Still, they struggled in obscurity, playing in smoky bars while changing their name and sound several times without any measure of success.
One day, friend Joe Pesci, takes singer-song writer, Bob Gardio to a performance and Bob is very impressed with Frankie's voice. After an impromtu audition, and over the objection of Tommy, he becomes a member of the band.
Even with this new talent introduced to the group, they are still relegated to playing in any dive they can find and singing backing vocals in Bob Crewe's studio. After getting totally frustrated, Crewe insists that they have an "identity crisis" and need to make a firm decision on a name and a sound. The band name themselves after The Four Seasons bowling alley, and Gardio writes them three songs that fit Frankie's distinctive voice, "Sherry", "Big Girls Don't Cry", and "Walk Like A Man". These songs propel them to stardom with many more that follow and the rest, as they say, is history.
So what can we learn from this? Seems to me it's very clear. We always hear a lot about the importance of finding and doing business with the right people, a trusted partner. I truly believe that is true. We must find and build the right support structure for our business but what is the "right" partner? In the case of The Four Seasons, they had the "right" partners in Gardio and Crewe but weren't using them correctly for optimum success. It wasn't until Gardio and Crewe wrote new songs taylored for Frankie and the band that they tasted lasting success.
So then, it is about the "right" (song writer/producer) trusted partner providing the "right" (song) taylored solution that propels both businesses to lasting success.
Datatech Depot can be that "right" partner for your business. We're serious about our motto, "Large enough to know the business, small enough to know you". From performing large scale engineering changes for a major check scanner manufacturer to being the exclusive provider of high velocity, low touch ink jet photo printer repair and everything in between, we will create and execute the customized solution that your business needs to succeed. We will be focused on your needs and dedicated to your success because we know that when we help you succeed, we also will succeed.
I personally guarantee that Datatech Depot will be the best partner that you will ever have. Call me and give us a chance to show you exactly what I mean and we'll make some beautiful music together.